AI Roleplay Simulations & Coaching for High-Ticket Consultative Sales
AI sales roleplay. Practice the real conversation.
Buyers that push back. Feedback on every call. Coaching that gets specific.
When the sale depends on trust, a canned script won't cut it. Build confidence with AI buyers shaped around your industry, offer, and toughest objections. Get coached on every conversation, then try a stronger approach before a real deal is on the line.
No credit card. Work email required.
- Every call transcribed and scored
- 40+ languages
- SOC 2 Type II
The first 38 seconds of a Simmie practice call.
For sales professionals selling expertise, trust, and high-value decisions.
- Staffing & Recruiting
- Insurance
- Financial Services
- Commercial Real Estate
- Home Services
- Real Estate
- B2B SaaS
- Agency
- MLO
- Brokerage
- Auto
You get judged on calls you never got to practice.
In high-ticket sales you get one shot at the conversation. The buyer pushes on price, brings up the competitor, goes quiet, and you're improvising with the deal on the line. Most reps rehearse in their head, walk in, and find out how ready they were the same way the buyer does.
The reps you need vs. the reps you can get.
Real practice takes a buyer who pushes back. A coworker reads the script and grins. Your manager has fifteen other reps and a number to hit. A chatbot agrees with you.
So the practice that would actually help, the pricing objection run twenty times until it stops rattling you, never happens. The live call becomes the practice.
Margaret Ellison
Prospective financial services client
Financial Services“How would your approach protect my retirement plans?”
Realistic AI sales simulations
Practice the conversation.
Not a memorized answer.
Speak out loud with AI buyers who respond to what you actually say. They can interrupt, challenge your recommendation, or push back on price. Your next question changes the direction of the conversation.
- Cold calls
- Earn attention, explain why you are calling, and invite a conversation with a buyer who was not expecting you.
- Discovery
- Ask follow-up questions, uncover the stakes, and understand how a customer will make the decision.
- Price and competition
- Handle a lower-priced alternative or a request for a discount without abandoning your value.
- Commitment and next steps
- Surface the concern behind hesitation and agree on a meaningful next step without pressure.
Start with the library of 3,000+ consultative-selling scenarios or build around your own situation. Practice in 40+ languages, review feedback, and try another approach without putting a real deal at risk.
Deep customization / Simmie Builder
Your buyer. Your business.
Your toughest conversation.
Changing a prospect's name is not enough. Simmie Builder turns scripts, playbooks, company context, and approved transcripts into tailored scenarios, buyer personas, and scoring rubrics.
Start without recordings. Bring a website, presentation, script, or a description of the situation you want to practice. Add real conversations later, with permission and appropriate consent.
Build your first simulationThe hiring manager who challenges your fee.
- Buyer
- A hiring manager with an urgent role and a lower-fee agency already in the mix.
- Your objective
- Understand the hiring risk before explaining the value of your search process.
- The objection
- “Another recruiter will do this for less. Why should we pay your fee?”
- What to evaluate
- Discovery depth, value articulation, and a clear next step.
- Buyer and personality
- Who are you speaking with? Define their role, priorities, concerns, and the kind of pushback you need to face.
- Situation and objective
- Set the stage: a first call, renewal, stalled opportunity, or difficult negotiation. Be clear about what the conversation should achieve.
- Company and offer
- Bring in your products, services, pricing, competitors, and playbook so the practice reflects your business.
- Objections and friction
- Rehearse the moments that slow your sales down: fees, timing, competing offers, trust, or an unresolved concern.
- Language and context
- Practice in the language your customers use and shape the scenario around the industry and market you sell into.
- Scoring and standards
- Align feedback with the skills that matter for the conversation. Custom scoring, manager calibration, and locked rubrics depend on your plan.
One scenario for you. A shared standard for your team.
Team capabilities include shared and assignable simulations, company context, and Batch Simmie Builder. Managers can give reps relevant practice without building every scenario one at a time.
See how teams track readinessHow it works
Have the conversation before it counts.
Build AI sales readiness one conversation at a time. These AI sales simulations turn the moments you find hardest into practice you can repeat, with specific coaching after every call.
Pick the call
Cold call, discovery, pricing pushback, the competitor comparison, the close. Built around your industry and offer, or build your own from a script or a recording.
Face a buyer who pushes back
Voice, not text. Real objections, real pacing, a personality instead of a script.
Get scored on what actually matters
Every call transcribed and scored on a rubric built for that conversation: interest generated on a cold call, questions asked in discovery, value held in a negotiation.
Run it again
Take the coaching, try a stronger approach, go again.
Walk in like you've had this conversation before. Because you have.
By the time the buyer brings up price, you've handled it thirty times. That's the feeling. Not confidence you talked yourself into, confidence you earned on the reps.
Run one call. Decide for yourself.
Create a free account. No credit card. Work email required.
What sales leaders and reps are saying
“It was tremendously realistic and accurate.”
“This is exactly what I had dreamed of. It's exactly what we need.”
“I've tried other platforms. None of them have been rating the conversation we had.”
“Being able to talk to the AI and understand what I did wrong and what I could have done better allowed me to make more sales recently.”
“The honest and unbiased feedback challenges me and makes the experience feel real.”
“Setting it up was super easy, almost like plug and play.”
Trusted by teams across industries
One connected platform
Practice. Coach. Readiness.
Have the conversation. Learn from it. Know what to practice next.
You are here
Practice
Realistic simulations, shaped around your sales conversations.
Explore the platform
Coach
In-the-moment support and a clear way to improve after every call.
Explore AI sales coachingExplore the platform
Readiness
Team visibility, answers, and recommended simulations to close skill gaps.
Explore team sales readinessBring your next conversation to practice.
Create a free account, choose a scenario, and meet a buyer who pushes back. Explore current plans for individual practice, coaching, and team readiness.
Feature availability and usage depend on your plan. Start free, then choose what fits.
AI sales roleplay FAQs
AI sales roleplay lets you rehearse sales conversations out loud with an AI buyer who responds to what you say. Simmie Practice lets you customize the buyer, scenario, objections, and scoring, then review feedback before trying another approach.
Create a free account with your work email and run a simulation. No credit card, demo, or setup engagement is required to get started.
Yes. Simmie is designed for conversations where discovery, trust, and a considered recommendation matter. Practice staffing and recruiting, financial services, insurance, commercial real estate, or home services conversations around the buyer concerns you actually face.
Practice cold calls, discovery, pricing pushback, competitor comparisons, and closing conversations. AI sales simulations let you repeat the same difficult moment with a responsive buyer, then use specific feedback to build sales readiness before a real deal is on the line.
Talk out loud with AI buyers who respond to what you say in real time, with objections, pacing, and distinct personalities. Customize the buyer, scenario, offer, objections, and scoring criteria, or build from a script or recording you have permission to use. Simmie supports voice practice in more than 40 languages.
Every practice call is transcribed and scored on a rubric built for that conversation: interest generated on a cold call, questions asked in discovery, or value held in a negotiation. Your AI coach explains what worked, identifies missed opportunities, and helps you work through targeted drills before you try again.
Both. Basic and Pro support individual practice. Team supports up to five users, Growth supports up to ten, and Enterprise supports larger organizations. Features and credit allowances vary by plan. Start with a free account and choose the option that fits.
See plans and pricingSimmie is SOC 2 Type II certified. Only upload scripts and recordings you have permission to share, with appropriate consent for recorded conversations.
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