Last updated and effective: October 8, 2026
This Privacy Policy explains how Sales Cog Inc. (“Simmie,” “we,” “us”) collects, uses and shares personal information through simmie.ai, coldcalr.com, the Simmie apps, APIs and MCP server, and related services (the “Services”). It should be read with our Terms of Service. Capitalized terms not defined here have the meanings in the Terms.
The Services are for adults using them for work. They are not directed to anyone under 18, and we do not knowingly collect information from children.
We ask you not to upload sensitive information, such as health, financial account or government ID data, unless your agreement with us allows it.
Legal bases (EEA and UK users): performance of our contract with you; our legitimate interests in running, securing, improving and marketing the Services and developing our models; your consent where we ask for it (for example, testimonials or certain cookies); and legal obligations.
Simmie’s personas, coaches and survey agent are AI, not humans. Scores and recommendations are generated automatically and can be wrong. Simmie does not itself make hiring, firing or pay decisions about anyone. If your employer uses Simmie results in decisions about you, your employer is responsible for that use, and you should contact them with questions.
We use data to train, evaluate and improve the models behind Simmie, including our scoring, recommendation and Simmie Cue models. How we do this depends on your plan:
| Plan | What we may use for training | Your choices |
|---|---|---|
| Free Trial and individual | Transcripts of your simulations and coaching sessions and the decisions derived from them (Simmie Cue suggestions and when they were triggered, whether you acted on them, and score outcomes), plus survey answers and usage data. Never audio. We remove direct identifiers (such as name and email) from training datasets where practicable. | Don’t start a trial if you don’t agree. You may delete your account at any time; data already de-identified and used in a model may remain there. |
| Team (self-serve) | De-identified transcripts and the decisions derived from them, plus usage data. Never audio. | Account admins can opt out by emailing support@simmie.ai with the subject “Training Opt-Out.” |
| Annual and Enterprise | Only de-identified data or as the customer’s agreement allows. | Set in your agreement. |
We train only on transcripts and the decisions derived from them, never on audio recordings, and we never train any model on voice biometrics. We do not create, collect or use voiceprints or other biometric identifiers for training, and nothing we train is designed to recognize, identify or clone an individual’s voice. We do not use your content to train models for other customers, and other customers cannot see your content. EEA and UK users can object to the use of their personal information for model training (see Section 9).
Simulations and coaching involve processing your voice. We use audio only to transcribe, respond to you in real time and score your performance. We do not use audio recordings for model training; training uses transcripts and the decisions derived from them (see Section 5).
We do not create voiceprints or other biometric identifiers to recognize who you are unless we first describe the feature and get your separate written consent, and we never use voice biometrics to train our models. For field conversations captured on connected devices such as Plaud, we receive only the transcript, not the audio. If you upload recordings or transcripts of real calls or use Simmie on live calls, you are responsible for giving notice to and getting consent from the other participants as the law requires.
We keep information only as long as needed for the purposes above:
| Data | How long we keep it |
|---|---|
| Account and billing data | While your account is active, then as required for tax and accounting (typically up to 7 years). |
| Simulation audio | 60 days after creation, unless your agreement says otherwise. |
| Transcripts, scores and reports | While your account is active, or as your organization’s agreement specifies. |
| Free Trial accounts | Deleted after 90 days of inactivity. |
| Website enquiries and marketing contacts | Until you opt out or the contact is no longer relevant (up to 3 years). |
| De-identified data and trained models | May be kept indefinitely, since they no longer identify you. |
When you delete your account or your organization ends its subscription, we delete or de-identify your personal information within a reasonable time, except where we must keep it by law. Deletion from backups may take longer.
EEA, UK and Swiss users have the right to access, correct, delete, restrict or port their personal information; to object to processing based on legitimate interests, including model training; to withdraw consent; and to complain to their local data protection authority.
US state residents (including California, Texas, Colorado, Virginia and other states with privacy laws) may, as those laws provide, request access to or a copy of their information, correction, deletion, and opt-out of targeted advertising, sale or sharing. California residents may also ask about disclosures for direct marketing under California’s “Shine the Light” law. We will not discriminate against you for exercising these rights. You may use an authorized agent, and we may need to verify your identity. If we deny your request, you may appeal by replying to our decision.
If you use Simmie through your employer, we may refer your request to your employer, which controls that data.
To make a request, email support@simmie.ai with the subject “Privacy Request.” We respond within the time the applicable law requires (generally 30 to 45 days).
Talk to Simmie is an AI assistant, not a human. When you start a voice or text conversation, your audio or messages are processed by OpenAI to generate responses and captions. Voice mode requires microphone permission, and ending the conversation releases it. The feature does not save raw audio, transcripts or unsent drafts to a database or persistent browser storage; drafts and captions stay in tab memory until reset, reload or tab close. OpenAI processes data under its own terms and retention policies, which is not a promise of zero provider retention. Please avoid sharing sensitive or confidential information.
If you choose follow-up, you can review and edit your name, company, job title, work email, team size, business needs, optional phone and conversation summary. Only after you consent and submit are those details, recommended pages, source page and submission time emailed through Resend to info@simmie.ai. The full transcript is not included. Concierge content and personal fields are masked in Microsoft Clarity and are not sent in analytics events.
We use analytics and session-replay tools (such as Microsoft Clarity) to understand how our site is used, and tools that identify the company a visitor works for so our team can follow up with relevant businesses. We may use advertising tags to measure our ads. These tools rely on cookies, and you can opt out of being tracked as a visitor through our cookie settings.
We use administrative, technical and physical safeguards appropriate to the data we handle, including encryption in transit, access controls and hosting on Microsoft Azure. Enterprise customers may also use SSO and SCIM provisioning. No system is perfectly secure, and we cannot guarantee absolute security.
Simmie is based in the United States, and we process and store information in the US and in other countries where our service providers operate. When we transfer personal information from the EEA, UK or Switzerland, we use safeguards recognized by law, such as Standard Contractual Clauses.
We may update this policy. For material changes, including new uses of your information, we will notify you by email or in the product at least 30 days before they take effect, and summarize what changed. Previous versions are available on request.
Intellectual property and DMCA notices are covered in our Terms of Service.
